Creative director/editor/writer, Brooklyn, NY
As an editor and writer, I cover travel, culture, human interest, shelter, lifestyle and parenting stories. I’ve profiled social entrepreneurs and their inspiring stories; obsessed over Japanese style guesthouses in the U.S. so now you can too; explored a small summer island off the coast of Massachusetts; and mapped out travel guides from the Catskills to Cartagena.
My work has appeared in The New York Times, New York Magazine, Mr & Mrs Smith, Martha Stewart Living, Time Out New York, Bon Appétit, and Fathom Away.
As a creative director in marketing and advertising roles, I've directed branding initiatives, created style guides, shaped tone and voice, and conceived and written campaigns with newsletter and social media components. As a copywriter, I've penned everything from web content to print ads to television commercials (badge of honor: a spot I wrote was parodied on Saturday Night Live).
Publicis New York 2018–present
As editor in chief, I was responsible for the June 2018 launch and continued growth of Life and Money by Citi. This editorially-inspired branded content site covers personal finance, dining, travel, entertainment, well-being and career topics from less-expected angles — particularly for the finance category.
Collaborate closely with production, strategy, account and media teams in house, as well as a content team on the client side to oversee all stories and videos created for the site. Set and enforce tone and style for all aspects of the site from videos and stories to the supporting social media that drives to it. Generate editorial ideas, an editorial calendar and develop relevant story ideas. Manage partner selection, writer process and workflow. Help shape monthly social media plans and create social posts. Review all content to ensure work is on brand and connects back to the site mission: to spark inspiration and action for life's moments, big and small.
Creative director/editor/writer 2016–2018
Assigned, managed, and edited writers for Conrad Hotels “Stay Inspired” website. Content consultant and copywriter on projects for the Luxury Collection website and Sheraton Four Points blog. Covered the global housing market for Mansion Global's Neighborhood Notes column. Profiled social entrepreneurs for Morgan Stanley’s Perspectives in Philanthropy journal. Directed tone and copy for Preferred Hotels newsletter program. Reported guides to Cartagena for Conrad Hotels, a Tokyo neighborhood for Afar, and the Catskills for New York Magazine.
Mr & Mrs Smith—New York, NY 2013–2015
Created editorial strategy, wrote, and edited content across all sites for North and South American hotels. Responsible for marketing campaigns, hotel profiles, special landing pages, blog, and social media. Spearheaded and launched a regional Tumblr. Wrote and edited contributing content and press features for blogs and partner publications. Hired, managed, and edited work from freelancers for contract projects and anonymous hotel reviews. Partnered with marketing team to grow membership and expand North American exposure.
Freelance writer—New York, NY 2011–2013
Pitched and covered travel, culture, lifestyle, and parenting stories for The New York Times, Martha Stewart Living, New York Magazine, Food Republic, Red Tricycle and Jetsetter.
Condé Nast, Copy Director: Bon Appétit, Cookie, Lucky—New York, NY 2008–2011
Concepted and wrote special in-book advertising sections and event materials. Shaped Bon Appétit voice and tone for re-branding campaign, and edited guides and recipes for large-scale culinary events. Responsible for special in-book advertising sections and promotional materials. Concepted, wrote, and managed the creation of Cookie website initiatives.
Eicoff, Associate Creative Director—Chicago, IL
Concepted, wrote, and responsible for the production of television commercials for the DRTV division of Ogilvy&Mather. Clients included Allstate, Sears, Liberty Medical, and Bally’s Fitness.
Loyola University – Baltimore, MD
Bachelor of Arts, major in Journalism
Loyola University Rome Center – Rome, Italy
Northwestern Advertising Sequence – Chicago, IL
Moms Demand Action for Gun Sense, PS321 Brooklyn